Xshore electric boat cruising along the coast

Overview

Xshore

We produced a series of video assets for Swedish electric boat company Xshore, capturing the brand’s innovation and connection to nature through precision-matched live-action footage. Each scene was shot pixel to pixel across multiple locations—including Venice, Lake Garda, and the Stockholm archipelago—to create seamless transitions on the Xshore website. For mobile, we produced 360° versions that allowed viewers to experience the boats and their surroundings in an immersive format. Created together with Niklas Bergh and Björn Tagemose, the project showcased Xshore’s pioneering spirit and was nominated for a Webby Award.

Key Features

What Made This Special

01

Seamless Cinematic Production

Shot across three iconic locations and matched frame by frame to create smooth, location-shifting transitions that emphasize the boat’s design and performance.

02

Immersive Mobile Experience

360° mobile videos allowed users to explore Xshore’s electric boats and environments interactively, enhancing the sense of presence and realism.

03

Award Recognition

The project was nominated for a Webby Award, celebrating its innovative fusion of film craft, technology, and brand storytelling.

Xshore electric boat from above
Xshore boat portrait view
Xshore captain view
Xshore deck detail
Xshore boat cutting through water