Overview
Porsche Interactive Car Show
When physical car shows were cancelled during the 2021 pandemic, we helped Porsche reimagine their presence for a digital audience. The result was an interactive online showroom where visitors could step into the Porsche booth virtually and explore each model from any angle by controlling robotic cameras in real time. The experience combined cinematic storytelling with hands-on interaction, recreating the atmosphere and excitement of a live exhibition in a fully digital space.
Key Features
What Made This Special
01
Seamless Interactivity
Custom web module with looping video sequences that allowed users to explore each car from every angle.
Technology: Robot-controlled cameras for precise, continuous motion capture.
02
Cinematic Production
Professional film direction and cinematography to capture the luxury and detail of each Porsche model.
Director: Björn Tagemose, produced with SHOOT THE ARTIST and DDMC.
03
Measurable Impact
Delivered exceptional business results with significant sales increases year over year.
Results: +24.3% sales (Year 1), +17.7% (Year 2), 2021 Effie Award winner.
