Strategy that Moves:
Perspectives, Organisations,
and People

Focuses on organisational purpose, long-term goals, desired future, and strategy principles. It also covers matters such as values, and core ideas of the business, and addresses the questions: Why do we exist, what do we want to become and what principles are we built upon?

Relates to the external environment, industry dynamics, and internal adaptability. It includes macro factors, industry challenges, and organisational structures, ensuring relevance amidst continuous change.

Addresses core strategy issues such as business selection, prioritisation, and differentiation. It covers corporate scope, synergies, products, services, positioning, crucial partners, and key customers.

Concerns a structured approach to business development and strategising. It involves continuous analysis and improvement of performance, informed decision-making and learning, and the management of change.