NWT Commercial
For Nya Wermlands-Tidningen, we created a commercial about the people and daily work behind the newspaper. We handled the complete production from concept and script to direction, filming, editing, compositing and delivery. Cinematography by Björn Tagemose and production by Emma Hallstensson.
What Made This Special
The work became the story
Rather than making an abstract film about journalism, we focused on the real activity, routines and people that create the newspaper every day.
A human view of the brand
NWT is presented through the people behind it. Their concentration, movement and collaboration communicate the character of the organisation without a conventional sales message.
Craft without losing authenticity
Cinematography, editing and compositing give the everyday moments atmosphere and focus while keeping the experience grounded and believable.