Motive Partners
For the launch of Motive Partners' new website, we created the animation, typography and graphic elements for The Motive Way. Directed by Björn Tagemose and produced by SHOOT THE ARTIST, the film connects live action and motion design in one continuous visual expression.
Watch the film on Motive Partners' website.
What Made This Special
Graphics live inside the scenes
Typography and graphic elements follow the camera, perspective and movement of the footage, making them feel embedded in the filmed world rather than placed on top.
The message moves with the action
Ideas appear at carefully timed moments within the film, allowing the brand story to develop without stopping the pace for conventional title screens.
One language across film and digital
The motion system connects the film to the website launch, giving both parts of the experience the same visual character and rhythm.